For Google Pay there are following requirements:
Web:
Have a saved Google card at payments.google.com
Mobile:
An activated Google Pay card or a saved card.
To use Apple pay make sure you are using Safari browser and has the following set up:
Safari
Safari on Mac running macOS Sierra or later
A compatible device with a card in its Wallet paired to your Mac with Handoff, or a Mac with TouchID.
Mobile Safari
Mobile Safari on iOS 10.1 or later
A card in your Wallet (go to Settings > Wallet & Apple Pay).
Apple pay is also supported in third party browsers but only from iOS 16.0.